This chapter introduces the course by guiding participants through setting a company's purpose, defining core values, mapping out long-term strategies and short-term tactics, and creating a succinct playbook. Suitable for startups and established organizations alike, the course blends best practices with practical exercises to drive meaningful growth and impact.

Chapter 1 focuses on defining a company's core purpose, illustrating how a clear 'why' shapes visionary companies' strategies and actions. Participants engage in activities to identify their own purpose, aligning it with their vision and strategies. This foundational step is shown to inspire teams, enhance sales, and build stronger customer relationships by emphasizing shared values and beliefs.

This chapter guides participants in crafting their organization's core purpose. Starting individually, then as a group, the structured activity encourages exploring the foundational reasons for the organization's existence. The process, designed to take 30-60 minutes, encourages reflection on the organization's mission beyond just its products or services, aiming to articulate a deeply rooted 'why' that drives the organization's actions and strategies.

Chapter 2 guides businesses in identifying core values, crucial for realizing their purpose. It explains different value types—aspirational, accidental, and basic—and stresses choosing values that authentically represent the organization. The goal is to attract employees and customers who share these values, with activities to help define and embrace them.

In this activity, participants identify core values through a structured process. It involves brainstorming, categorizing, and refining core values. This foundation influences all future organizational decisions, ensuring alignment with the company's identity and purpose. The process takes about an hour to complete.

In this 30-minute activity, teams refine their core values by evaluating ideal and non-ideal employee traits. This process ensures the authenticity of chosen values, aligning them with the team's actual beliefs and behaviors.

This chapter focuses on translating your business's core purpose into actionable steps, highlighting the shift from visionary thinking to practical implementation. It introduces strategic planning for long-term goals and tactical planning for immediate actions, essential for realizing your business vision.

This video emphasizes the role of strategy in driving productivity and guiding a business towards success. It introduces the concept of strategic anchors as the foundation of long-term planning, urging leaders to identify these anchors to ensure consistent decision-making.

This activity guides teams to define their strategic anchors, essential for shaping long-term goals. Participants brainstorm and categorize tasks, then select three key anchors that resonate with their company's mission and principles. The process, taking about an hour, ensures that strategic choices align with the company's foundational vision and values, supporting a cohesive and directed business strategy.

This chapter outlines tactical planning, presenting a three-step approach for short-term strategy: prioritizing goals, defining actions, and assigning tasks. It emphasizes focusing efforts on a single goal, similar to a crisis mode but without the crisis.

In this activity, teams assign roles for their strategic objectives. It involves clarifying the 'why' behind tasks, setting detailed plans, and monitoring outcomes. The goal is to ensure everyone is working towards a primary focus.

In this step, participants outline 4-6 specific objectives to achieve their primary focus over the next 3-12 months, integrating all team members in the process. The activity emphasizes determining actionable steps and identifying areas to deprioritize, guiding teams to concentrate efforts on critical goals for business success.

In this activity, teams assign roles for their strategic objectives. It involves clarifying the 'why' behind tasks, setting detailed plans, and monitoring outcomes. The goal is to ensure everyone is working towards a primary focus.

This chapter guides participants in succinctly stating their business's daily operations and outcomes. After exploring the "why" and "how," individuals draft and then consolidate 1-2 sentence descriptions of their company's activities into a unified statement. This quick activity aims to clearly define the company's "what" in a simple, clear manner.

Chapter 5 guides participants to compile a 1-page playbook summarizing key decisions and actions from the course. This simple, accessible document acts as a daily reference, ensuring all decisions align with agreed strategies. The playbook should be concise, capturing course insights on a single page for straightforward, practical use.

This final chapter stresses the importance of discipline in executing your business plan, aligning your 'why', 'how', and 'what', and maintaining a strong culture for success. It concludes with key takeaways from the course, including the significance of understanding your core purpose, living your core values, aligning strategy, mapping out tactics, utilizing your playbook, and maintaining discipline to see results.